Works Cited - Barbie: Femvertising, Ken-ergy, and Feminism: Marketing Gender Equality and Diversity

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Brenan, M. (2023, May 31). Women still handle main household tasks in U.S. Gallup. https://news.gallup.com/poll/283979/women-handle-main-household-tasks.aspx
Chance, Z. (2023, August 8). The secret of the Barbie movie’s marketing success. Yale Insights. https://insights.som.yale.edu/insights/the-secret-of-the-barbie-movies-marketing-success

Clara, K. M. (2023, August 31). The Barbie movie: Femvertising at its finest. Medium. https://medium.com/@kormsendooclara/the-barbie-movie-femvertising-at-its-finest-ee27638e358d

Dean, G. (2023, July 25). Barbie owes her existence to a 1950s German comic strip. Business Insider. https://www.businessinsider.com/barbie-history-bild-lilli-mattel-ruth-handler-german-comic-strip-2023-5

Downie, J. (2023, September 21). The Barbie movie: How it challenges gender roles in 2023. Gateway to solutions. https://www.gatewaytosolutions.org/the-barbie-movie-how-it-challenges-gender-roles/

Foley & Lardner LLP. (2023). The Barbie movie: The power of brand placement and partnerships. https://www.jdsupra.com/legalnews/the-barbie-movie-the-power-of-brand-3952793/#:~:text=The%20movie's%20star%2C%20Margot%20Robbie,Barbie's%20travels%20in%20the%20movie.
 
Genderscope. (2023, August 7). Barbie movie and its relation to feminism. https://genderscope.co.uk/barbie-movie-and-its-relation-to-feminism/

Graser, M. (2023, December 4). Barbie on board. Only one is having fun with it. LinkedIn. https://www.linkedin.com/pulse/two-airlines-promoting-barbie-board-only-one-having-fun-marc-graser-eajfc/

Herman, V. (2023, December 5). ‘Barbie’s’ influence hasn’t slowed down. Pink Crocs and gender equality, anyone? Los Angeles Times. https://www.latimes.com/entertainment-arts/awards/story/2023-12-05/its-barbies-world-and-everyone-is-welcome#:~:text=Barbies%20were%20never%20marketed%20as,without%20being%20a%20subservient%20bride.

Khan, S. (2023, July 18). Is the Barbie movie a bold step to reinvent and fix past wrongs or a clever ploy to tap a new market? The Conversation. https://theconversation.com/is-the-barbie-movie-a-bold-step-to-reinvent-and-fix-past-wrongs-or-a-clever-ploy-to-tap-a-new-market-209394

Miller, C. (2023, July 24). Barbie movie boosts: How the Barbie movie redefined brand marketing. Digital Marketer. https://www.digitalmarketer.com/blog/barbie-movie-redefined-brand-marketing/

Morrison, F. (2023, August 7). Barbie marketing: From dollhouse to dreamhouse, unveiling the tactics behind Barbie’s 2023 film. No Good. https://nogood.io/2023/08/07/barbie-marketing/

Patch, B. (2023, July 24). What is the new “Barbie” movie saying? Quora. https://www.quora.com/What-does-the-movie-Barbie-say-about-gender-roles-and-women-empowerment

Proctor, D. (n.d.). What can advertisers learn from the “Ken-ergy” in the Barbie movie? Creativebrief. Retrieved January 16, 2023 from https://www.creativebrief.com/bite/trend/guest-trend/what-can-advertisers-learn-from-the-ken-ergy-in-the-barbie-movie

Puga, A. B. (2023, September 14). Barbie’s utopia and (the absence of) social rights. Harvard University. https://blog.petrieflom.law.harvard.edu/2023/09/14/barbies-utopia-and-the-absence-of-social-rights/

Sachdev, P. (n.d.). Gender roles: What are they? WebMD. Retrieved January 15, 2024. https://www.webmd.com/sex-relationships/what-are-gender-roles-and-stereotypes

TLDR Business. (2023, August 8). Barbie’s insane marketing: Becoming a billion dollar movie. YouTube. https://www.youtube.com/watch?v=kkY0evJVDNg

Treisman, R. (2023, July 27). Is Barbie a feminist icon? It’s complicated. NPR – WMRA. https://www.npr.org/2023/07/27/1189987314/barbie-movie-feminist-history

Van der Meer, A. (2023, November 14). What the ‘Barbie’ movie taught influencer marketing about man-hating. PR News. https://www.prnewsonline.com/what-the-barbie-movie-taught-influencer-marketing-about-man-hating/

Volkert, K. (2023, July 19). Barbie’s world: Why the story and marketing of Barbie matters. Temple University. https://news.temple.edu/news/2023-07-19/barbie-s-world-why-story-and-marketing-barbie-matters